Cross-promotion partnership with Apple and Stitcher to promote The Good Place podcast involved a multi-tiered approach using social, email, in-app messaging, and podcast and OTT ads. This is an example of one of the scripts I wrote for the campaign. Listen to it here.
Drove audiences to sign up for LA Times’ “Essential California” newsletter to get access to the first episode, printed, available digital in conjunction with the podcast release. This is an example of the landing page that was created to help drive newsletter sign-ups and display episodes. This campaign ran in web, app, run-of-site ads, and newsletters.
Mixed available remnant ad space on LA Times with out-of-home placement to re-promote the Dirty John podcast during the holiday season. This is an example of a bus bench where an ad ran.